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Case 1
Successful Results in Trademark Invalidation Case in China: Combating against Bad-faith Registration

Sun East IP has represented BB-SPORTS, a very successful manufacturer for martial arts items and other sports items in Japan, for many years and has served as a primary counsel for IP matters in Japan as well as overseas.

During 2015, the Decision by the China Trademark Office was in favor of the company. That Decision determined that their mark was registered by a third party for bad faith in connection with sports and related items.

In the Decision, the Office not only admitted the third party’s bad faith, but they admitted the true owner of the mark was known in some regions in China.

Case 2
Successful Results in Trademark Prosecution in Japan: Arguing Dissimilarities of Marks Overall

Sun East IP has represented many overseas companies which seek protection of trademarks in Japan by filing an international application under the Madrid Protocol as well as direct filing.

During the year 2015, Sun East IP successfully argued and overturned the reasons in the Notification of Provisional Refusal for a Chinese feed manufacturer which sought protection of trademarks in Japan through the international application.

It is ordinary practice in Japan that if one of the factors – appearance, sound and meaning – is similar, then the two marks are judged as similar. We had to challenge this and explain that the two marks are dissimilar overall.

As a local representative, we responded to the Notification by claiming dissimilarities of the marks in Chinese characters (“天満” and “天馬”) in appearance and meaning. After a lot of work on our part, the mark was registered successfully.


Case 1

Case 2

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